18K gold contains 75% pure gold and 25% other metals, while 21K gold contains 87.5% pure gold and 12.5% other metals.  

Higher karat gold, such as 21K, is purer, typically softer, and more malleable. In comparison, 18K gold is more durable and resistant to scratching due to the higher percentage of alloyed metals. 

21K gold has a richer, more intense yellow colour compared to 18K gold, which has a slightly lighter and less vibrant yellow hue. The additional alloys in 18K gold can also impact its overall colour, sometimes giving it a warmer or cooler tone depending on the metals used. 

 21K gold is generally more expensive than 18K gold due to its higher gold content. The price difference reflects the increased purity and value of the gold, making 21K gold pieces more costly than those made from 18K gold.

• The invoice that is given to you after purchase should identify the karat 
• Each jewellery piece will have a stamp that identifies the karat. 18k = 750, 21k = 875, 22k = 916 
• if you are still unsure you can take it to a professional and they can check the purity of the piece by doing either an X-Ray Test, or an Acid Test.

• An invoice serves as proof of purchase/ownership. This is useful when you need to sell your items, claim them under insurance, travel with your items and enable you to exchange/return items due to defects. ​​
• Many places will request some form of documentation to prove that you legally own the gold item, so it is best to keep it in good condition for your comfort.

Promotions and Sales: Keep an eye out for our special promotions, sales events, and holiday discounts. These times often provide excellent opportunities to purchase gold jewellery at reduced prices. 

Special Occasions: Purchasing gold jewellery for significant life events such as weddings, anniversaries, birthdays, and festive celebrations can add sentimental value to your investment. We offer a wide range of designs perfect for any occasion. 

Investment Timing: If you're considering gold jewellery as an investment, buying during times of economic stability or when the market is favorable can be beneficial. Our staff are available to discuss the potential investment value of our pieces and guide you in your selection.

Gold is one of the safest investments you can make. Over the last 10 years, the price of gold has continued to increase. It retains value over time and can act as a hedge against inflation and currency fluctuations. This is because it is an independent entity, not linked to any government. As a result, gold as an asset tends to do better than most assets an individual may own.

To clean your jewellery at home, you can use a mild soap solution and a soft brush to gently scrub away dirt and grime. Rinse thoroughly with warm water and dry with a soft cloth. For more delicate or intricate pieces, it's best to have them professionally cleaned to ensure no damage to your collection. At our retail shops, we offer a cleaning service in which we use an ultrasonic machine to clean your items.​​

However, for your jewellery to have a longer lifespan, it is important to maintain it when you are using it and keeping it stored. We recommend to use our packaging to keep your products protected, as it is likely to scratch or get damaged when kept together.

• ​We offer a standard package for lighter items that are suitable full set, half set and single items. ​​
• We also have an exclusive packaging design for our diamond and Italian branded products that give your new jewellery an overall better look.

We currently have 2 retail shops:​

Duba, UAE

Shop no. 06 Building no. 7, Hind Building, The New Gold Souq Extension Al Khor Street - Deira, Dubai UAE

Get Direction​

Sharjah, UAE

Shop No. 40-41, Block No.5 Central Market Sharjah King Faisal Street, Sharjah UAE

Get Direction

​​You can visit us at our physical store during business hours, or shop online through our website for convenient delivery options.

• Supply and Demand: When demand for gold increases or supply decreases, prices tend to rise. Conversely, if demand drops or supply increases, prices may fall.​

• Economic Conditions: During times of economic uncertainty or inflation, people often buy more gold as a safe investment, driving up prices.​​

• Global Events: Political instability, natural disasters, and other global events can affect gold prices by influencing investor confidence and market stability.

White gold is made by alloying pure gold with white metals like palladium, silver, or nickel, and is often rhodium-plated for a shiny, durable finish. It has a modern, silvery-white appearance and may require periodic re-plating. Yellow gold, on the other hand, is created by mixing pure gold with metals such as copper and zinc, resulting in its classic, warm yellow hue. While yellow gold is softer and more prone to scratching, it is low-maintenance. The choice between white and yellow gold depends on personal style preferences and maintenance considerations.