Gold is one of the few things you can buy where the price of the raw material is published every day for everyone to see. That makes a gold price tag unusually honest — once you know how to read it. Here is how the trade actually prices a piece, explained the way we would across the counter.
Part one: the gold itself
Every piece starts as weight multiplied by the day’s rate. The UAE publishes daily gold rates per gram for each karat — 24K, 22K, 21K, 18K — and they move with the world market, which is why the same bangle can carry a slightly different price this week than last. An 18K rate is lower than a 21K rate for a simple reason: fewer grams of pure gold in each gram of metal.
Part two: the making
The second component is the craft — what the trade calls the making charge: the design, casting, finishing and polishing that turn metal into jewellery. Fine, lightweight work is not less work; a delicate chain can take more skill per gram than a heavy one. The making is why two pieces of identical weight can differ in price.
The hallmark: your guarantee
Every genuine piece is stamped with its fineness — 750 for 18K, 875 for 21K, 916 for 22K. The UAE’s gold market is tightly regulated on this point, which is a large part of why the country is trusted for gold worldwide. Check the stamp; it is always there.
Why we show the weight beside the price
On every product page of ours, the gold weight (approximate as marked) sits next to the price. That is deliberate — it is the souq’s transparency brought online. With the weight, the karat and the day’s published rate, you can always see for yourself what the gold in a piece is worth, and what the craftsmanship adds. We would rather you do that math than wonder about it.
Quick answers
Why did the price change since I last looked?
The daily rate moved. The piece and its making are unchanged — the gold component simply tracks the world price, in both directions.
Is a heavier piece always the better buy?
Heavier means more gold, not more suited to you. A piece worn daily earns its price every day; weight that sits in a drawer earns nothing. Choose the piece first, then let the weight confirm the value.
Does the gold keep its value after purchase?
The gold content always has a market value — that is what separates jewellery from nearly every other thing at the same price.
Put the transparency to the test: open any piece in the 18K collection, note its weight, and check it against today’s published 18K rate. We show our working — a habit from 1999.
